New PDF release: Copywriting in a Week: Teach Yourself

By Robert Ashton

ISBN-10: 1444159070

ISBN-13: 9781444159073

The power to put in writing nice reproduction is essential to a person who desires to develop their career.

Written by way of Robert Ashton, a number one specialist on copywriting as either a trainer and a practitioner, this booklet quick teaches you the insider secrets and techniques you want to comprehend to in an effort to write magnificent copy.

The hugely motivational 'in every week' constitution of the e-book offers seven elementary chapters explaining the major issues, and on the finish there are non-compulsory inquiries to make sure you have taken all of it in. There also are cartoons and diagrams all through, to assist make this ebook a extra stress-free and powerful studying experience.

So what are you anticipating? permit this publication positioned you at the quick music to good fortune!

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Additional info for Copywriting in a Week: Teach Yourself

Sample text

FRIDAY Making new words SATURDAY writing is too simple, it can seem patronizing; too complex and it will appear arrogant and aloof. You have to strike a happy balance between the two extremes and use words that your reader will understand. It’s what I’ve tried to do with this book. Of equal importance is not to repeat the same word many times. This makes your writing boring to read and does little for your credibility. Buy yourself a good thesaurus and use it regularly to find commonly used alternatives for the words that keep cropping up.

This is what professional copywriters always do. It avoids confusion and potentially costly mistakes. to success. l When will the ad appear or be read? At Christmas? Morning paper or evening paper? l Where will it be read? At home, at work, commuting? l How do you want your reader to respond? Phone, email, visit FRIDAY l Why should the reader do something now? Urgency is vital Only when you are confident you have a clear brief can you expect to write an effective advertisement. 55 SATURDAY website, coupon?

57 SUNDAY monday TUESDAY All ads are printed in columns with each new ad starting on a separate line. The first few words are usually printed bold THURSDAY WEDNESDAY Lineage FRIDAY Many of the examples given above apply well to classified advertising. This is where your ad appears in a column, on a page, under the publisher’s classification. So you might be selling a car, and will have your car listed among everyone else’s. In these situations, it is best to follow the convention used by the publication.

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Copywriting in a Week: Teach Yourself by Robert Ashton

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