Dear Preston: Doing Business With Our Hearts: A Practical by Preston Bailey PDF

By Preston Bailey

ISBN-10: 0988314002

ISBN-13: 9780988314009

A creative's consultant to doing enterprise with center.

if you happen to run an inventive carrier company, you face a different set of demanding situations. mostly you are captivated with what you do, yet you possibly fight with difficulties universal to many artistic pros: How do I stability my expertise and concepts with the calls for of the customer? How do I make a residing with my paintings? What am i able to do to maintain consumers from going with my dirt-cheap competitor?

Preston Bailey, one of many country's most sensible occasion designers and a number one determine in his undefined, solutions those and plenty of extra in expensive Preston. In an interesting advice-column structure, he bargains his tips at the questions he's requested most often. Preston skyrocketed to luck through operating his enterprise from the heart--specifically, counting on his empathy, generosity, and trust--and right here he stocks that philosophy with different artistic provider execs, exhibiting how they could use it to thrill buyers, preserve earnings, and remain actual to themselves as artists.

Peppered with tales from Preston's significant, celebrity-sprinkled occupation, Dear Preston is infused with heat, enthusiasm, and wealthy adventure. even if you are deep into your profession or nonetheless simply dabbling, you can be enriched and encouraged via this heart-driven method of promoting your expertise and ideas.

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Additional info for Dear Preston: Doing Business With Our Hearts: A Practical and Friendly Guide to Running Your Own Creative Service Business

Sample text

Follow up with prospective clients. Finally, contact prospective clients you’ve talked to but haven’t closed a deal with yet. Tell them that although you understand they haven’t yet made a decision, you really enjoyed meeting them and are looking forward to working with them and bringing their vision to life. If you approach each of these connections with a spirit of generosity— focusing on the connection and the appreciation, not what you can gain from it—you’ll find that clients respond with generosity of their own.

You’ll be amazed by how even a bit of headway can take your mind off the achievements of others. —aLeXanDer SoLZhenitSyn The universe is generous. There is more than enough talent for everyone. ” Don’t let envy convince you that someone else’s moment in the spotlight will deprive you of yours. pErfEctIonIsm Is kIllIng mE. Dear Preston, I always thought being a perfectionist was a good thing—it means I really care about my work and will do my absolute best for my clients. But I’m driving myself crazy obsessing over every detail of the events I plan.

That meeting will be your opportunity to show visuals or samples of your previous work, which is always your strongest tool in making a sale. I try to avoid talking about money in the initial client call. I prefer to present my prices as I’m showing clients what I can offer them. I worry that just hearing a price over the phone will scare people off. However, some clients will insist on getting information about your prices before they will come in for a meeting. While I find this a little frustrating, it is understandable—prospective clients want to know if they can afford your services before they devote time to meeting with you in person.

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Dear Preston: Doing Business With Our Hearts: A Practical and Friendly Guide to Running Your Own Creative Service Business by Preston Bailey


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