New PDF release: Hybrid Practices in Moving Image Design: Methods of Heritage

By Iain Macdonald

ISBN-10: 3319413740

ISBN-13: 9783319413747

ISBN-10: 3319413759

ISBN-13: 9783319413754

This booklet, written from the point of view of a fashion designer and educator, brings to the eye of media historians, fellow practitioners and scholars the cutting edge practices of top relocating snapshot designers. relocating snapshot layout, no matter if seen as tv and film name sequences, motion picture visible results, animating infographics, branding and advertisements, or as an paintings shape, is being more and more regarded as an immense dynamic a part of modern tradition. for plenty of practitioners this has been lengthy past due. primary to those designers' perform is the hybridisation of electronic and background equipment.
Macdonald makes use of interviews with world-leading movement image designers, relocating photograph artists and Oscar nominated visible results supervisors to ascertain the hybrid relocating photo, which re-invigorates either history practices and the hand-crafted and analogue crafts. now could be the time to make sure that background talents don't atrophy, yet that their features and provenance are understood as powerful elements with electronic practices in new hybrids.

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Additional info for Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics

Example text

The wood and cardboard model in McCallum’s Television Centre promo mimicked ground breaking CGI convincingly enough to fool the leading scientists in the industry. It was a hybridisation of necessity to create an illusion of pure digital rendering. Did McCallum consciously design in order to experiment with new technology? Well to a degree, but I don’t think that was ever the sort of motivation, I don’t think it should be really. I think design is all about ideas and the best way of communicating ideas, that’s what it’s for.

London: Sage. Pite, S. (2003). The digital designer. Clifton Park, NY: Delmar Cengage Learning. Prince, S. (2012). Digital video effects in cinema: The seduction of reality. New Brunswick, NJ: Rutgers University Press. Redbee. (2011). URL (consulted April 2012). com/about-us/overview Rowe, C. (1978). Collage city. Boston: MIT Press. Sussman, G. (2002). The political economy of television. In T.  7–10). London: BFI Publishing. Turkle, S. (1995). Life on the screen. London: Phoenix. Walker, J. (2010).

Lupton and Phillips (2008) argue that the modernist Bauhaus approach still has a role to play in academic design teaching. The Bauhaus saw that art and design were being transformed by technology, yet their ideas remained humanistic. Design could not be reduced to its function or to a technical description. Rowe (1978) and Louridas (1999) argue that by assuming the role of bricoleur it is possible to negotiate the problems associated with Modernism. I argue that we seek to embrace a pluralist approach that accommodates the sleek and perfected solutions but also the sublime accidents, the contaminated and the hybrid.

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Hybrid Practices in Moving Image Design: Methods of Heritage and Digital Production in Motion Graphics by Iain Macdonald


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